Win The Pitch...Deliver Impressive Presentations...Control the Interview…Ensure That Your Message is Heard

Joe Dolce

Our Media Training unearths the core of your message and shows you how to deliver it in ways that are natural and unforgettable in two hours!

Media Training

Our Techniques:

  • equip you with stories, sound bites and quotable responses for broadcast or print interviews
  • prepare you to rebut challenges
  • enable you to use statistics in meaningful ways
  • provide proven strategies for overcoming roadblocks or nervousness
  • replace verbal mush with powerful language
  • provide instant feedback on your delivery with iPad taping

It’s Your Interview: Control The Message!

Experienced communicators know that talking to the media and large audiences requires preparation and practice. We equip you with state-of-the art techniques to ensure that your message is heard loud and clear. We have successfully trained celebrities, CEOs, business leaders, authors, neuroscientists, academics, doctors, PR professionals and journalists to use the media to spread their messages and drive their businesses.


Why Do Media Training?

After years of being bludgeoned by media trainers who made us more anxious in front of the camera, we developed our own techniques that are aimed at creating succinct, persuasive messages and enabling clients to overcome roadblocks and navigate difficult questions. We have successfully trained CEOs, neuroscientists, directors of non-profits, financial gurus, entrepreneurs and software engineers to eliminate jargon, refine their narratives, tell great stories and punch up quotes so that they’re strong enough to appear on air or in print.

Now that you’ve seen the “10 Commandments” you may think you are ready to face the cameras. Not quite–coaching is the key to quickly identifying your issues and correcting them forever.

Equally important: Delivering your message in a succinct and vibrant way is more important than how you sit or what you wear (though posture and appearance do matter). That’s why we spend significant time helping you to design your ideas to be sticky. We listen carefully to your story to identify the most engaging anecdotes, metaphors and narratives. Together, we craft them to be:

Simple and Stripped Down

The most powerful message is a one-sentence thought so profound that someone could spend a lifetime pondering it.


Can you remember the last mission statement you read? Was it vague and littered with jargon or was it rich with vivid images? In other words, “Do you want to be a leader in the space industry through team-centered innovation and strategic aerospace initiatives?” Or, “Do you want to put a man on the moon?”


We are geared to feel things for others. The best communication makes people care about your ideas, and if possible, feel something.


Stories make difficult topics approachable. Plus, people remember a good tale well told.


You want to grab people’s attention? Surprise them with something they’re not prepared for.


What will keep your audience thinking long after they’ve heard you? If you don’t know the answer before your session, you will afterwards.


How Memorable Are You?

  • What props or visuals best illustrate your message?
  • What 10 word slogan do you want to leave your audience thinking about?
  • How do you differ from your competition?
  • Do you know how to pivot when faced with tough questions?
  • Are you jargon free? (You should be)

In two hours you’ll be:

  • in control of your message and able to express it authoratatively
  • equipped with strong quotes
  • armed with engaging stories
  • ready with a great elevator pitch
  • confident

Presentation Coaching

Presentations, pitches, panel discussions…all are popular ways of demonstrating your skills as a thought leader, team leader or visionary. But too often great ideas are lost in weak presentations where the message is muddy, the delivery is flat and the presenter is not in command of the material. No surprise here–few of us are ever taught how to present ideas in attention grabbing ways that leave audiences wanting to learn more.

Our Presentation Training is done individually or in groups. Unlike other methods we focus equally on content and delivery which equips presenters with an arsenal of tools that can be use in any public forum.

You’ll leave knowing how to:

Executive Development

Here’s how to become a rockstar boss that inspires your team to outperform the competition, earns you more respect, and increases job satisfaction for your employees and yourself.

Our hands-on, research-driven approach is based on 25 years of successfully managing and developing executives. It increases productivity and guarantees outstanding short term and long term results.

Executive Coaching

You can read dozens of books about managing people, inspiring teams, communicating with impact, or working collaboratively, but without coaching it is nearly impossible to make these behaviors our own, let alone every day occurrences. This is where Joe Dolce Communications can make a difference, working hand in hand with an executive and their bosses and subordinates. Executed in a confidential and professional manner, the program provides the executive with tangible feedback that can be acted upon with a clear and decisive plan. And we will track progress over a period of months, ensuring that the new behavior is not just a quick fix, but something that instills confidence in the executive’s team and increases productivity.

Working Smarter (and More Efficiently)

How many times do you wait in an interminable line for services that should be straightforward to provide? Any business with clients, employees, and processes can be improved, whether it’s a financial institution, a medical practice, or a restaurant. The beauty of implementing a study to improve business efficiency is that management and employees can align towards the same goal — working smarter, not harder. The first step is identifying those process interfaces that need to be altered or eliminated. Once those changes are made, watch your client satisfaction soars and revenues rise. Another benefit? Employee engagement increases, creating a place where customers prefer to bring their business.

Mentoring Your Best & Brightest

Your company wants to improve employee satisfaction, create higher employee engagement, increase productivity, and further develop skills so personnel can transfer internally to fill job openings. A structured and formal mentor program, supported by the highest level of management, addresses all of these goals. By working with your executive team, Joe Dolce Communications helps your company launch a mentor program that’s tailored to your needs. The results will be staggering. Within one year, you will see employee engagement increase, your company will become more attractive to the most talented employees within your organization and you’ll increase your ability to attract stars from the industry.


"Brooke Hammerling recommends Dolce, a communications expert Brew PR has been working with. As the editor of big titles like Details, and as a public relations executive, he’s been on both sides of interviews and knows what effective answers look like." - First Round

"JDC trained our team to pitch investors and other audiences, and we were very pleased. They fit an an amazing amount of practice, tips and tricks, and useful feedback into two days. We're now extending the training to other folks in the office."

Josh Auerbach, Partner & CFO Betaworks

“Joe has been key to helping me gain full confidence in my new position as CEO of Van Cleef & Arpels. He coached me about speaking to the public and to the media in the demanding US market. He has the experience, and even more importantly, a remarkable capacity to guide and elevate without compromise.”

Alain Bernard, CEO Van Cleef & Arpels

"I can tell you that I appreciate working with someone who actually understands the value & the purpose of what we're trying to build."

Adam Nash, CEO,

"I contacted Joe, last minute, for help with the content and delivery of a big presentation. Two short weeks later I delivered it to 450 people, changed a public company’s global strategy, and was offered a huge strategic investment. I'd say I killed it."

Chris Bruce, Founder & CEO, Sproutling

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"Joe was tremendously helpful to me as a media trainer in advance of the bigger PR hits for my "Social Q's" book - especially NPR's "Fresh Air." Maybe it's his years of being a journalist and editor, but he helped me predict where TV and radio interviewers would want to go - which helped me pull together fresh answers that worked well."

Philip Galanes, New York Times "Social Q's" columnist

“When I did my TED talk or when I speak in public, I rely on Joe. Coaching with him enables me to boil down my thoughts, punch up my delivery, and unearth the unexpected. Joe helps me surprise myself."

David Binder, Tony Awarding winning producer, Hedwig & The Angry Inch, Broadway Producer, De La Guarda, A Raisin In The Sun

"As one of the founders and CEO of Quantcast, it can be difficult to filter all of the complex technical details and distill down to the most salient messages. Joe helped me bring these out and encouraged me to provide context to support them. Our conversation also sparked several ideas on the communications front that we will be using in the future. These sessions were extremely useful and IÂąll be using the lessons when speaking to media, my team and other important audiences."

Konrad Feldman, CEO & Founder, Quantcast

"I cannot say enough good things about Joe’s positive but focused media feedback. He’s calm and patient but quickly cuts through the noise to help you feel more confident and relaxed under the glaring TV lights."

Deb Perelman, author, The Smitten Kitchen

"Joe's media training is unlike any I've experienced in 20 years of public speaking. He has a refreshingly firm yet warm approach that challenged me as if I were in a live interview. His positive feedback was genuine and criticism is presented with guidance for quick improvement. Absolutely the best I've seen. I highly recommend him for media and public speaking prep for both seasoned speakers and newcomers."

Amanda D'Acierno, SVP, Publisher, Random House

"Joe did a splendid job of assisting me to make the complicated business of neuroscience appealing to a more mainstream audience. I enjoyed the intelligence and wit he brought to this endeavor and I recommend him highly."

Antonio Damasio, author of Descartes Error, The Feeling of What Happens, Self Comes To Mind; Director of the Brain and Creativity Institute, USC

"In my experience, most media training makes you feel more self-conscious and stiff in front of the camera, not less. Joe's warm but incisive approach zeroes and teases out your strengths, allowing less desirable tendencies to fall by the wayside naturally and bringing forth a natural confidence in front of the camera. I recommend him unreservedly."

Adina Steiman, Food and Nutrition Editor, Men's Health

"The session with you was great and it was a real help! The taping went very smoothly and producers were thrilled with my performance. I am so glad you drilled me and worked with me to feel comfortable going off script because there was a lot of that."

Margot Gilman, Executive Editor, Prevention magazine

"I dreaded appearing on television like the plague. Yet after just an hour with Joe my confidence grew exponentially. When the day finally arrived I was still a mess but I used Joe’s insightful words like a mantra, and had his (deep) voice in my head the whole time. It really did the trick and I am indebted."

Greg Emmanuel, Articles Editor, Details magazine

Our Team

Joe Dolce

Joe DolceJoe Dolce’s career has been based upon transformation and communication. He was a key player at Details magazine, first as a Senior Editor and then as editor-in-chief. Under his leadership Details won two National Magazine Award nominations. Joe went on to co-found the first web-based fashion news service,, and after that, was handpicked by the editorial director of American Media, to transform Star from supermarket tabloid into a glossy magazine as editor-in-chief.

Joe has also written for dozens of national magazines and interviewed leaders in business, media, the arts and sciences – Hugh Hefner, Barry Diller, Dr. Andrew Weil, Julia Child, Dr. Antonio Damasio, to name but a few. This enables him to predict with uncanny reliability the questions you’ll encounter when facing the camera.

Joe has also worked on the other side of the fence, as a Public Relations Consultant, constructing effective campaigns for technology companies, health professionals, media companies, architecture firms, celebrities, scientists, authors, and non-profits. He knows that reporters are rarely concerned with how their stories will affect you or your business. This is why the more you control your interview the better you can ensure that your message will be heard.

Joe Dolce - 25 years of high level media experience

Cheryl Lambert

Cheryl LambertCheryl has held senior positions for over 25 years at DTCC, one of New York’s largest and most complex financial institution. As Managing Director of Global Operations & Client Services, Enterprise Risk, and other disciplines, she worked with technologists, mathematicians, sales teams, and other executives to create processes that developed talent and increased responsibility. She managed over 600 personnel in the U.S., Europe and Asia.

Cheryl also has significant governance and leadership experience, having led Board of Director Committee meetings, served on the company’s Employee Benefits Plan Committee, and the Diversity & Inclusion Council. She also initiated the company’s mentoring program, which resulted in the highest employee engagement scores throughout the organization.

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Script by Dagon Design